Marketing Dissertation案例：买方行为与关系营销

小结

该分析采用定性方法确定消费者关系管理程序的应用与客户满意度之间的正相关关系。研究结果强调 CRM 计划是发展消费者和组织之间关系的不可或缺的元素，可以更好地理解和实现更高的忠诚度和满意度。

Buyer Behaviour and Relatioship Marketing

(Title)

Abstract

The application of consumer relationship marketing programs has become a contemporary phenomenon that most modern organizations acknowledge and incorporate into their organization culture. Still, most of the recent developments on the subject of business marketing indicate that successful strategies exploit the information concerning buyer behavior. Assertively, this research is an analysis of the relationship between applying extensive consumer relationship management programs and customer’s satisfaction. Secondly, the Saudi Arabian Pharmaceutical Industry is crucial to the examination as the discoveries apply in the formulation of business concepts for utilization by distribution companies participating in the subject area of focus. The analysis utilizes a qualitative methodology approach in ascertaining the positive correlations between the application of consumer relationship management programs and customer satisfaction. The findings of the study highlight CRM programs as integral elements for the development of relationships between consumers and organizations for better understanding and realization of increased loyalty and satisfaction.

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5.JK Essay-Dissertation Sample-Buyer Behaviour and relatioship marketing.pdf