Enterprise Dissertation案例：医疗创业

小结

通过采用半结构化采访的方式，本dissertation研究了在缅甸进行医疗创业的可行性与局限性。

New Venture Opportunity for Implementing M-health in Myanmar

(Title)

Abstract

Background

Myanmar (formerly ‘Burma’) has suffered from decades of military regimes and lagged behind other Asian peers. It had the second lowest in both health system performance and mobile density globally. Nevertheless, recent restructuring in main industries by the new civilian government gives hope to its population of over 60 million, and myriad market opportunities to entrepreneurs. This study proposes m-health as a leapfrogging tool to overcome inaccessible healthcare facilities and provide the residents with interactive medical advice from an urban healthcare workforce.

Methodology

To collect qualitative data, 37 semi-structured interviews were conducted in the UK (a developed country) and Myanmar (a developing country) from service provider (experts) and customer (users) perspectives. Results and analysis: Key findings involved critical success factors (five ‘A’s, trust, 24- hour service, effective advice, partnership, government support), barriers to success (lack of infrastructure, alternative sources, operators’ requirements), and sustainability issues (confidentiality, EMR system). These were reapplied in the ‘Opportunity Business Model’ to realise the most feasible idea of m-health implementation in RMNCH via a healthcare call centre.

Conclusions

Noticing its limitations, a series of practical interventions were recommended for an enterprise to exploit the realised opportunity of m-health to be launched and developed successfully in Myanmar.

(Dissertation全文缩略一览）

查看全文

1. 81分-JK Essay-Dissertation Sample-New Venture Opportunity for Implementing M-health in Myanmar.pdf