范例

↓↓↓

JKEssay-Research Proposal-Sample-The Language of Advertising in Modern Englishn.pdf

The Language of Advertising in Modern English

Topic：Language Advertisement

Type：Research Proposal 

Word Count: 1500

Reference: APA

Introduction 

Currently, people are exposed to advertising in almost aspect of their lives: business and work, family and household, chores and leisure. Every seller wants to reorient the buyer’s mind in a way that would be profitable for a certain product. But nobody wants to become a victim of an advertisement by purchasing the product or service one does not actually need. The following research will provide an in-depth analysis of the advertising discourse and a set of rules for helping people avoid the damaging influence of advertisements.

The topicality of the research stems from the frequent exposure of modern society to advertisements and the need to analyze the way certain language units are used to reorient the buyer’s consciousness. The analysis of the linguistic devices employed in modern English language advertising is aimed at providing the means to sort out the problem mentioned. If the buyers are aware of the linguistic tools that promote the product, they will pay more attention to the actual qualities of the product rather than the advertisement that promotes it.